Insights > GB Standards – China
The Chinese market represents one of the fastest-growing and strategically important areas for fashion brands globally. With over one billion consumers, a growing middle class, and strong demand for quality products, China has become a key target for international manufacturers.
In addition to its market potential, China is also a leader in regulating imported products sold within its territory through compliance standards known as GB Standards (Guobiao). These standards, issued by the Standardization Administration of China (SAC), are mandatory for any product introduced to the Chinese market and cover a broad spectrum of sectors, including materials, safety, and performance.
Chinese GB Standards cover a wide range of products, including but not limited to:
- GB 18401 for textile materials;
- GB 20400 for leather goods;
- GB 31701 for textile products intended for children;
- GB 25036 for children’s footwear;
- GB 25038 for rubber shoes;
- GB 30585 for children’s shoes;
- GB 28011 for footwear shanks;
- GB 28480 for costume jewelry and metallic accessories;
- GB 21550 for PVC products;
- GB 5296.4 for labeling systems.
Chinese authorities perform meticulous inspections on products at two critical points: at the time of importation, through customs controls at entry points, and subsequently at retail locations, to ensure compliance with these standards. Companies are evaluated based on product conformity, and these evaluations influence how frequently they are subject to future inspections.
Consequences for non-compliance with GB Standards can be significant, including blockage of goods at customs clearance, removal of products from retail outlets, and, in severe cases, destruction of non-compliant products. Additionally, heavy administrative penalties may be imposed on violators.
Testing for GB Standards Compliance
To ensure compliance with the Chinese market, it’s essential to conduct specific product tests according to GB Standards. We can work together to identify the most suitable service package tailored to your needs. Our accredited laboratory specializes in:
- Chemical compliance testing
- Physical-mechanical testing
- Regulatory compliance consulting and support
- Training and educational sessions
- Supply chain monitoring
Furthermore, thanks to our international partnerships and collaboration with laboratories located directly in China, we can provide precise on-site testing services as required by Chinese authorities, simplifying the process of importing and distributing your products within the Chinese market.
Latest News from our Blog
Footwear Update: GB 30585 – 2024 & GB 25038 – 2024
Recently, the GB Standards for footwear have been updated with versions GB 25038—2024 and GB 30585—2024, introducing new requirements regarding quality, safety, and material sustainability. Discover all the details and latest developments about these two standards—GB 25038–2024 and GB 30585–2024—in our dedicated White Paper.
GB Standards for Footwear
The GB 25038—2024 standard applies to all adult footwear and will come into effect on June 1, 2025. This standard replaces the previous GB 25038—2010, “Technical specification for health and safety of rubber shoes,” and incorporates mandatory elements from GB 21356—2008 “Athletic shoes” and GB 25037—2010 “Industrial rubber boots.”
