The Chinese market is one of the fastest-growing and most strategically important areas for global footwear brands. With over one billion consumers, a rising middle class, and a strong demand for quality products, China has become a key target for international footwear manufacturers. The country has evolved into a hub not only for production but also for the consumption of fashion items, where footwear plays a central role.
For brands, compliance with GB Standards is crucial—not just to access this vast market but to thrive within it. Recently, the GB Standards for footwear have been updated with the new versions GB 25038—2024 and GB 30585—2024. These updates introduce new requirements for quality, safety, and the sustainability of materials used.
Discover all the key updates on these two GB Standards, 25038—2024 and 30585—2024, in our dedicated White Paper.
Find it at the following link: WHITE PAPER
