{"id":9260,"date":"2026-01-12T09:15:55","date_gmt":"2026-01-12T08:15:55","guid":{"rendered":"https:\/\/analytical-group.com\/?p=9260"},"modified":"2026-01-12T09:15:55","modified_gmt":"2026-01-12T08:15:55","slug":"step-by-step-heel-energy-absorption","status":"publish","type":"post","link":"https:\/\/analytical-group.com\/en\/news-en\/step-by-step-heel-energy-absorption","title":{"rendered":"Step By Step: Heel Energy Absorption"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9260\" class=\"elementor elementor-9260 elementor-9259\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25c4b897 e-flex e-con-boxed e-con e-parent\" data-id=\"25c4b897\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b28635 elementor-widget elementor-widget-text-editor\" data-id=\"6b28635\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"42\" data-end=\"346\">In the sneaker and casual footwear market, design may catch the eye, but comfort is what keeps customers coming back. Terms like \u201ccushioning,\u201d \u201canti-fatigue,\u201d or \u201cenergy return\u201d are now everywhere in marketing campaigns. But how do you move from a slogan to a technical promise you can truly stand behind?<\/p><p data-start=\"348\" data-end=\"533\">The answer lies in a laboratory test often associated with safety, but which has become a secret weapon for leading fashion and sports brands today: the <strong>heel energy absorption test.<\/strong><\/p><p data-start=\"535\" data-end=\"740\">When we walk, the heel strikes the ground and generates a shock. A stiff shoe transfers that shock directly up through the wearer\u2019s body. A well-designed shoe, instead, acts as an efficient shock absorber.<\/p><p data-start=\"742\" data-end=\"845\">In the lab, we measure exactly how much energy the outsole\/midsole package can dissipate during impact.<\/p><ul data-start=\"847\" data-end=\"1081\"><li data-start=\"847\" data-end=\"955\"><p data-start=\"849\" data-end=\"955\">If the value is low: the shoe \u201ckicks back\u201d into the foot (the typical feeling of a hard, \u201cdead\u201d sole).<\/p><\/li><li data-start=\"956\" data-end=\"1081\"><p data-start=\"958\" data-end=\"1081\">If the value is high: the shoe absorbs the impact, delivering that soft, comfortable, less fatiguing walking sensation.<\/p><\/li><\/ul><h4 data-start=\"1088\" data-end=\"1107\">\u00a0<\/h4><h4 data-start=\"1088\" data-end=\"1107\">Test Methodology<\/h4><p data-start=\"1109\" data-end=\"1278\">The technical procedure\u2014defined by international standards ISO 20344 (for PPE) or ISO 20865 (specific to conventional footwear)\u2014is straightforward, yet rigorous:<\/p><ul data-start=\"1280\" data-end=\"1932\"><li data-start=\"1280\" data-end=\"1502\"><p data-start=\"1282\" data-end=\"1502\">The sample: Testing is preferably performed on finished footwear for the most realistic outcome, but it can also be carried out on individual components, as long as they are assembled exactly as in the complete shoe.<\/p><\/li><li data-start=\"1503\" data-end=\"1693\"><p data-start=\"1505\" data-end=\"1693\">The action: Once the sample is positioned under the dynamometer, an anatomical punch compresses the rear support area (outsole + midsole + insole) at a constant speed of 10 mm\/min.<\/p><\/li><li data-start=\"1694\" data-end=\"1800\"><p data-start=\"1696\" data-end=\"1800\">The limit: Compression continues until a force of 5,000 N (about 500 kg of load) is reached.<\/p><\/li><li data-start=\"1801\" data-end=\"1932\"><p data-start=\"1803\" data-end=\"1932\">The calculation: The software analyses the deformation curve under load and calculates the absorbed energy in Joules (J).<\/p><\/li><\/ul><h4 data-start=\"1939\" data-end=\"1993\">\u00a0<\/h4><h4 data-start=\"1939\" data-end=\"1993\">Why should a fashion or sports brand run this test?<\/h4><p data-start=\"1995\" data-end=\"2143\">In most countries, for non-PPE footwear (i.e., not safety shoes), this test is not mandatory. Still, it is strategically valuable for three reasons:<\/p><ol data-start=\"2145\" data-end=\"2726\"><li data-start=\"2145\" data-end=\"2334\"><p data-start=\"2148\" data-end=\"2334\">Substantiating claims: If you print \u201cUltra-Soft\u201d on the box, this test provides the technical data to back it up\u2014helping avoid unsupported claims and turning \u201ccomfort\u201d into evidence.<\/p><\/li><li data-start=\"2335\" data-end=\"2462\"><p data-start=\"2338\" data-end=\"2462\">Benchmarking: You can compare your sneaker against a competitor\u2019s best-seller. Is your prototype truly more comfortable?<\/p><\/li><li data-start=\"2463\" data-end=\"2726\"><p data-start=\"2466\" data-end=\"2726\">Material control: Whether you change supplier for cost optimization or sustainability reasons (e.g., recycled or bio-based EVA), the test immediately tells you if performance matches the previous benchmark\u2014preventing unpleasant surprises during production.<\/p><\/li><\/ol><h4 data-start=\"2733\" data-end=\"2783\">\u00a0<\/h4><h4 data-start=\"2733\" data-end=\"2783\">Export Focus: the mandatory case of India (BIS)<\/h4><p data-start=\"2785\" data-end=\"2996\">There is a crucial exception for exporters. While in Europe and the USA this test is voluntary for fashion\/sport footwear, India has introduced very strict rules through the Quality Control Orders (QCO).<\/p><p data-start=\"2998\" data-end=\"3419\">To sell sports footwear in India, it is mandatory to obtain BIS certification (Bureau of Indian Standards). The relevant Indian standard for sports shoes (IS 15844) requires rigorous performance testing. In this context, heel energy absorption stops being a marketing choice and becomes a technical compliance requirement: without passing the performance tests, products cannot be placed on the Indian market.<\/p><h4 data-start=\"3426\" data-end=\"3451\">\u00a0<\/h4><h4 data-start=\"3426\" data-end=\"3451\">How to read the result<\/h4><p data-start=\"3453\" data-end=\"3514\">Think of the test graph as a snapshot of the sole\u2019s behavior.<\/p><ul data-start=\"3516\" data-end=\"3854\"><li data-start=\"3516\" data-end=\"3703\"><p data-start=\"3518\" data-end=\"3703\">The target: A shoe is technically \u201ccomfortable\u201d if it absorbs at least 20 J. High-end sneakers or professional running shoes often exceed this value significantly (30\u201340 J).<\/p><\/li><li data-start=\"3704\" data-end=\"3854\"><p data-start=\"3706\" data-end=\"3854\">The graph: The area under the curve represents real comfort\u2014 the larger the area, the more the shoe is working instead of the customer\u2019s joints.<\/p><\/li><\/ul><h4 data-start=\"3861\" data-end=\"3901\">\u00a0<\/h4><h4 data-start=\"3861\" data-end=\"3901\">Measurable quality, accessible market<\/h4><p data-start=\"3903\" data-end=\"4193\">The heel energy absorption test turns a subjective feeling (\u201cit\u2019s comfortable\u201d) into an objective figure (\u201cit absorbs 35 J\u201d). For fashion and sports footwear manufacturers, it is an essential tool to validate quality\u2014and, in the case of exports to India, a mandatory step for market access.<\/p><p data-start=\"4195\" data-end=\"4513\" data-is-last-node=\"\" data-is-only-node=\"\">\u00a0<\/p><p data-start=\"4195\" data-end=\"4513\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"4198\" data-end=\"4344\">Do you need BIS certification for sports footwear in India, or do you want to quantify the comfort of your new collection with objective data?<\/strong><br data-start=\"4344\" data-end=\"4347\" \/><strong data-start=\"4347\" data-end=\"4362\">Contact us:<\/strong> we support you in defining the right test plan, interpreting the results, and preparing the documentation required for placing products on the market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d16be03 elementor-widget elementor-widget-image\" data-id=\"d16be03\" 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data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-c3168e1 e-con-full e-flex e-con e-parent\" data-id=\"c3168e1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/analytical-group.com\/en\/zdhc-2\">\n\t\t<div class=\"elementor-element elementor-element-77b4bcd e-flex e-con-boxed e-con e-child\" data-id=\"77b4bcd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d623c70 e-con-full e-flex e-con e-child\" data-id=\"d623c70\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd3716 elementor-widget elementor-widget-heading\" data-id=\"cfd3716\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ZDHC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a9137 elementor-widget elementor-widget-text-editor\" data-id=\"03a9137\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe are a ZDHC partner because we share the same goals: supporting the fashion and footwear industries in reducing environmental&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76fd8aa elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"76fd8aa\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" width=\"80px\" height=\"80px\" viewBox=\"0 0 80 80\" xml:space=\"preserve\"><circle fill=\"#D1D1D1\" cx=\"39.863\" cy=\"40.328\" r=\"39.35\"><\/circle><polyline fill=\"none\" stroke=\"#2D2E2E\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"40.621,23.461 58.113,40.956  41.049,58.021 \"><\/polyline><line fill=\"none\" stroke=\"#2D2E2E\" stroke-width=\"2\" stroke-miterlimit=\"10\" x1=\"58.302\" y1=\"40.594\" x2=\"20.319\" y2=\"40.594\"><\/line><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-975\">.e-loop-item-6866 .elementor-element.elementor-element-77b4bcd:not(.elementor-motion-effects-element-type-background), .e-loop-item-6866 .elementor-element.elementor-element-77b4bcd > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/analytical-group.com\/wp-content\/uploads\/prove-di-laboratorio.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"975\" class=\"elementor elementor-975 swiper-slide e-loop-item e-loop-item-6866 post-6866 page type-page status-publish has-post-thumbnail hentry category-consumer-goods category-electrical-electronics-en category-environmental category-food-en category-insights\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-c3168e1 e-con-full e-flex e-con e-parent\" data-id=\"c3168e1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/analytical-group.com\/en\/accredia-2\">\n\t\t<div class=\"elementor-element elementor-element-77b4bcd e-flex e-con-boxed e-con e-child\" data-id=\"77b4bcd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d623c70 e-con-full e-flex e-con e-child\" data-id=\"d623c70\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd3716 elementor-widget elementor-widget-heading\" data-id=\"cfd3716\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Accredia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a9137 elementor-widget elementor-widget-text-editor\" data-id=\"03a9137\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAnalytical is an Accredia Accredited Company for Laboratory Testing. Accreditation represents a guarantee for customers and the market&#8230;.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76fd8aa elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"76fd8aa\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" width=\"80px\" height=\"80px\" viewBox=\"0 0 80 80\" xml:space=\"preserve\"><circle fill=\"#D1D1D1\" cx=\"39.863\" cy=\"40.328\" r=\"39.35\"><\/circle><polyline fill=\"none\" stroke=\"#2D2E2E\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"40.621,23.461 58.113,40.956  41.049,58.021 \"><\/polyline><line fill=\"none\" stroke=\"#2D2E2E\" stroke-width=\"2\" stroke-miterlimit=\"10\" x1=\"58.302\" y1=\"40.594\" x2=\"20.319\" y2=\"40.594\"><\/line><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-975\">.e-loop-item-6879 .elementor-element.elementor-element-77b4bcd:not(.elementor-motion-effects-element-type-background), .e-loop-item-6879 .elementor-element.elementor-element-77b4bcd > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/analytical-group.com\/wp-content\/uploads\/gots.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"975\" class=\"elementor elementor-975 swiper-slide e-loop-item e-loop-item-6879 post-6879 page type-page status-publish has-post-thumbnail hentry category-consumer-goods category-food-en category-insights\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-c3168e1 e-con-full e-flex e-con e-parent\" data-id=\"c3168e1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/analytical-group.com\/en\/global-organic-textile-standard-gots-2\">\n\t\t<div class=\"elementor-element elementor-element-77b4bcd e-flex e-con-boxed e-con e-child\" data-id=\"77b4bcd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d623c70 e-con-full e-flex e-con e-child\" data-id=\"d623c70\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd3716 elementor-widget elementor-widget-heading\" data-id=\"cfd3716\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Global Organic Textile Standard GOTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a9137 elementor-widget elementor-widget-text-editor\" data-id=\"03a9137\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Global Organic Textile Standard (GOTS) certification is a fundamental benchmark in the world of ecological and socially responsible textile&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76fd8aa elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"76fd8aa\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" width=\"80px\" height=\"80px\" viewBox=\"0 0 80 80\" xml:space=\"preserve\"><circle fill=\"#D1D1D1\" cx=\"39.863\" cy=\"40.328\" r=\"39.35\"><\/circle><polyline fill=\"none\" stroke=\"#2D2E2E\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"40.621,23.461 58.113,40.956  41.049,58.021 \"><\/polyline><line fill=\"none\" stroke=\"#2D2E2E\" stroke-width=\"2\" stroke-miterlimit=\"10\" x1=\"58.302\" y1=\"40.594\" x2=\"20.319\" y2=\"40.594\"><\/line><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-975\">.e-loop-item-6982 .elementor-element.elementor-element-77b4bcd:not(.elementor-motion-effects-element-type-background), .e-loop-item-6982 .elementor-element.elementor-element-77b4bcd > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/analytical-group.com\/wp-content\/uploads\/laboratorio-analisi-elettromeccaniche.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"975\" class=\"elementor elementor-975 swiper-slide e-loop-item e-loop-item-6982 post-6982 page type-page status-publish has-post-thumbnail hentry category-electrical-electronics-en category-insights\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-c3168e1 e-con-full e-flex e-con e-parent\" data-id=\"c3168e1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/analytical-group.com\/en\/rohs\">\n\t\t<div class=\"elementor-element elementor-element-77b4bcd e-flex e-con-boxed e-con e-child\" data-id=\"77b4bcd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d623c70 e-con-full e-flex e-con e-child\" data-id=\"d623c70\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd3716 elementor-widget elementor-widget-heading\" data-id=\"cfd3716\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROHS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a9137 elementor-widget elementor-widget-text-editor\" data-id=\"03a9137\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFor companies aiming to market electronic equipment in the European Union market, it is crucial to subject their products to&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76fd8aa elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"76fd8aa\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" width=\"80px\" height=\"80px\" viewBox=\"0 0 80 80\" xml:space=\"preserve\"><circle fill=\"#D1D1D1\" cx=\"39.863\" cy=\"40.328\" r=\"39.35\"><\/circle><polyline fill=\"none\" stroke=\"#2D2E2E\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"40.621,23.461 58.113,40.956  41.049,58.021 \"><\/polyline><line fill=\"none\" stroke=\"#2D2E2E\" stroke-width=\"2\" stroke-miterlimit=\"10\" x1=\"58.302\" y1=\"40.594\" x2=\"20.319\" y2=\"40.594\"><\/line><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-975\">.e-loop-item-6817 .elementor-element.elementor-element-77b4bcd:not(.elementor-motion-effects-element-type-background), .e-loop-item-6817 .elementor-element.elementor-element-77b4bcd > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/analytical-group.com\/wp-content\/uploads\/supporto-tecnico-analytical.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"975\" class=\"elementor elementor-975 swiper-slide e-loop-item e-loop-item-6817 post-6817 page type-page status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-c3168e1 e-con-full e-flex e-con e-parent\" data-id=\"c3168e1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/analytical-group.com\/en\/technical-support-2\">\n\t\t<div class=\"elementor-element elementor-element-77b4bcd e-flex e-con-boxed e-con e-child\" data-id=\"77b4bcd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d623c70 e-con-full e-flex e-con e-child\" data-id=\"d623c70\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd3716 elementor-widget elementor-widget-heading\" data-id=\"cfd3716\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technical Support<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a9137 elementor-widget elementor-widget-text-editor\" data-id=\"03a9137\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAt Analytical, we are committed to providing comprehensive and real technical support to our partner clients at every stage of&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76fd8aa elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"76fd8aa\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" width=\"80px\" height=\"80px\" viewBox=\"0 0 80 80\" xml:space=\"preserve\"><circle fill=\"#D1D1D1\" cx=\"39.863\" cy=\"40.328\" r=\"39.35\"><\/circle><polyline fill=\"none\" stroke=\"#2D2E2E\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"40.621,23.461 58.113,40.956  41.049,58.021 \"><\/polyline><line fill=\"none\" stroke=\"#2D2E2E\" stroke-width=\"2\" stroke-miterlimit=\"10\" x1=\"58.302\" y1=\"40.594\" x2=\"20.319\" y2=\"40.594\"><\/line><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the sneaker and casual footwear market, design may catch the eye, but comfort is what keeps customers coming back. Terms like \u201ccushioning,\u201d \u201canti-fatigue,\u201d or \u201cenergy return\u201d are now everywhere in marketing campaigns. But how do you move from a slogan to a technical promise you can truly stand behind? The answer lies in a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-9260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/analytical-group.com\/en\/wp-json\/wp\/v2\/posts\/9260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analytical-group.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analytical-group.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analytical-group.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/analytical-group.com\/en\/wp-json\/wp\/v2\/comments?post=9260"}],"version-history":[{"count":5,"href":"https:\/\/analytical-group.com\/en\/wp-json\/wp\/v2\/posts\/9260\/revisions"}],"predecessor-version":[{"id":9293,"href":"https:\/\/analytical-group.com\/en\/wp-json\/wp\/v2\/posts\/9260\/revisions\/9293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analytical-group.com\/en\/wp-json\/wp\/v2\/media\/9264"}],"wp:attachment":[{"href":"https:\/\/analytical-group.com\/en\/wp-json\/wp\/v2\/media?parent=9260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analytical-group.com\/en\/wp-json\/wp\/v2\/categories?post=9260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analytical-group.com\/en\/wp-json\/wp\/v2\/tags?post=9260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}