{"id":7531,"date":"2024-10-17T14:34:04","date_gmt":"2024-10-17T12:34:04","guid":{"rendered":"https:\/\/analytical-group.com\/?p=7531"},"modified":"2024-10-17T16:15:06","modified_gmt":"2024-10-17T14:15:06","slug":"greenwashing-and-green-claim-directive-2024-825-eu","status":"publish","type":"post","link":"https:\/\/analytical-group.com\/en\/news-en\/greenwashing-and-green-claim-directive-2024-825-eu","title":{"rendered":"Greenwashing and Green Claim Directive 2024\/825\/EU"},"content":{"rendered":"\t\t
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This year, we have seen a significant turning point in the regulation of “sustainability” for businesses. On March 26, 2024, the European Union introduced Directive 2024\/825\/EU, known as the Green Claim Directive<\/strong>, which aims to regulate the environmental claims of products and services. The phenomenon of greenwashing is giving way to the need for greater transparency and truthfulness in companies’ environmental actions and communication. But what changes does it bring for businesses, and how can they adapt?<\/p>

Why was the Green Claim Directive necessary?<\/strong><\/h5>

Pollution, waste, and climate change are at the heart of the international public discussion, and even companies less committed to reducing their environmental impact are trying to claim a space in this conversation.<\/p>

This is where Greenwashing comes into play, a practice that identifies misleading environmental claims by companies aiming to generate higher profits through consumers loyal to sustainability issues. These claims, often unverified or unsupported by concrete evidence, can mislead consumers, undermining trust in companies and hindering the transition to a more sustainable economy.<\/p>

According to a study conducted by the European Commission, over 40% of the green claims used by companies in their products were found to be unfounded or misleading. This led the EU to recognize the urgency of establishing clearer and stricter rules to ensure accurate information for consumers. Directive 2024\/825\/EU was thus introduced to address these issues and promote fairer competition among companies that truly invest in sustainable practices.
The changes it implies for companies<\/p>

The Green Claim Directive introduces a series of significant changes for companies operating in the European market. These changes mainly concern how companies can communicate the environmental features of their products or services:<\/p>

Verification of environmental claims:<\/strong><\/h5>